Welcome back to another exciting episode of The Ultimate Agent Podcast with your host, Jenny Aldrete! Get ready to dive deep into the world of Instagram and other apps as we uncover how your clients are using social media and how it can transform your content strategy. In this episode, Jenny reveals some mind-blowing facts about carousel posts and the impact they have on engagement. These revelations will change the way you approach your content and maximize your exposure. Jenny also reminds us of the importance of being purposeful and authentic in our social media efforts, focusing on attracting the right audience rather than chasing viral fame. Plus, she discusses the top features that Gen Z and millennials love on Instagram and how you can leverage these to connect with your clients. So buckle up and get ready for an enlightening and empowering episode that will take your social media game to the next level. Let's dive in!
Want to attend the video marketing accountability meetings on Zoom every Monday?
Text Jenny @ 512.589.7795 and she will get you with information!
Facebook Group filled with exclusive and complimentary resources:
FB: Jenny Eden Aldrete
Roll up your sleeves, buckle up, ultimate agent podcast, Jenny Aldrete, thrilling ride, ignite your business, cocktail, freshest social media strategies, electrifying marketing techniques, unparalleled advice, real estate world, practical and genuine methods, falling head over heels, bust wide open, Instagram, social media content, future clients, past clients, transform, post content, think about your content, carousel posts, multiple images, normal post, engagement, physical engagement, thought engagement, rank, importance of your content, Reels, top of your funnel, connect with people, purposeful, viral, views, young people, Gen Z, millennials, video, short form video, exposed twice, drawn in, Luxe Mortgage Team, mortgage loan officer, Realtor partners, grow, Facebook group, Savvy Social, popular, favorite, Gen Z and millennials, TikTok, features, stories, reels, photo filters, direct Messages, connect.
Primary Topic 1: Instagram Features and Engagement
- Introduction to carousel posts and their significance - The engagement and ranking benefits of carousel posts - Instagram's algorithm shows carousel posts twice to users - The importance of being strategic with the first two images in a carousel post
Primary Topic 2: Social Media Purpose and Audience Targeting
- Differentiating between influencers and real estate professionals - The goal of attracting potential clients for real estate business - The need for purposeful and targeted content on social media - Emphasizing the importance of reaching the right audience, not going viral
Primary Topic 3: The Importance of Reels and Short-form Video
- Reels as a top-of-funnel content type - Reaching a broader audience, especially Gen Z and Millennials - The increasing popularity of video content - Encouraging real estate professionals to prioritize creating Reels
Primary Topic 4: Other Instagram Features and User Behavior
- Stories as the most-used feature by Gen Z and Millennials - Reels and photo filters as popular features - Direct Messages as a means of communication and connection for younger users - Shifting the perspective on in-person connections and embracing digital communication.